And… we have 10 30 – thirty tickets to give away for our members! Ping us @idmomo – and provide us with a short pitch why you should get the ticket! First come first served!

But let’s turn to the other part of Indonesia. We know that around 55% Indonesia’s population still live in rural area. And though middle class is said to be 56%, the majority of it (38%) is living in the range of $2 – $4 per day.

We know that these people have strong needs for communications as well, especially mobile communications. Our fellow citizen in the rural area does unique economic activities… and there are a good deal of use case for mobile apps/services to enhance their lives.

Join us the upcoming MobileMonday – “Mobile Apps for the People” co-hosted by Telkomsel

Speakers line up:

• Aldi Haryopratomo (Co-Founder and CEO RUMA, Rekan Usaha Mikro Anda) “Empowering People Through Technology“
• Mathieu LE BRAS (CEO 8villages) “What do the next tens of millions of Indonesian Internet users have in common? They farm!“
• Dewi Wahyuni (Communication Specialist MicroAid) “Application for Rural Community“
• update: Robert Hasyim(BPR KS) on how micro banking can utilize mobile technology

Event Details:

• Date: Monday, 30 April 2012
• Time: 18.00 – onwards
• Venue: fx Senayan – The Only One Club, 5th Fl. (confirmed!)

Registration link: http://www.mobilemonday.co.id/events/register-to-event

See you there!

The slides can be found here, as usual: https://sites.google.com/site/idmomoslides2012/

Rustam Effendie, from Ericsson Indonesia, opened the session with a nice video, and share Ericsson view on the potential of M2M. M2M should be viewed as not a mere technology, or even ecosystem only, but as a change potential in the society enabled by technology.

(By the way, Ericsson brought a small demo app, for Connected Cow, Connected Bike and Connected Tree).

Pak Rustam actually offered a framework of M2M development and deployment: how Telco, vendor, app developers, and devices should work together. (I can’t find his slide, I’ll remind them to share…)

Meanwhile, enjoy another Ericsson M2M slide from MoMo Athens (2011)

Then, Meli Wulandari of Telkomsel was on stage. She shared a couple of data including top 5 category of M2M applications:  Transport & Logistics, Automotives, Connected Consumer Electronics, Security, Retail & Commerce – all 5 comprises approximately 75% of the market.

In her view, the market is wide open for partnership model. Operators are looking for partners, and trying hard not to be a “pipe” provider. Key assets from operator that can be utilized by app/content developers is mobility management (e.g. managing provisioning of SIM cards in M2M modules).

Then we have Amy from CPN, sharing a number of success stories from her company in deploying fleet management applications using M2M solution. (Fleet management is one of the earliest, most common form of M2M). She showed a clear ROI from companies implementing M2M solution. These return come from the ability to measure things in a more exact manners — to my surprise some of these things looks like small things – very Indonesian things.

Finally, Johan Kremer of RIM shared his view on M2M in Indonesia. In his view, M2M could be only a niche market (but potentially a lot of niches) in Indonesia, given the popularity of mobile as Consumer devices and technology. Johan stressed the upcoming importance of m-commerce in Indonesia – a B2B2C solution: employing a combination of apps, devices, NFC readers, and some sort of M2M gadgets, as a game changer in non-human communications.

That’s all folks. Enjoy the slides, and see you this April.

The phrase  “50 billion connected devices by 2020″ – is one of the famous forecast by industry players. Many believe that non-human devices (machines) will be connected to the network, actively communicating – possibly later on with each other as well. Forming what we know as “machine-to-machine / M2M” communications.

Of course this will be multi billion dollar opportunities globally.

But on the flip side, M2M is a different beast to play with. Possibly requires a different skill set, strategy, marketing, product, services, and so on.

Join us this upcoming MobileMonday to network with your peers and hear yourself from our presenters – we’ll have two visionaires and two practitioners presenting:

• Date: Monday, 19 March 2012
• Time: 18.00 onwards (18.30 presentation starts)
• Venue: update: Amigos, Bellagio Mall, Mega Kuningan

Speakers lineup:

1. Rustam Effendie, Director, Ericsson Indonesia, “M2M in a Networked Society” – Ericsson is one of the key proponent of M2M market, consistently they have preached the 50-billion vision and shared a lot of best practises in M2M opportunities.

2. Meli Wulandari, Business Incubation, Telkomsel – she’s been actively researching M2M business opportunities in Indonesia since a while.

3. Amy, Director, CPN – she will share the good and the bad of her experience from pioneering one of the most common M2M form (i.e. fleet tracking)

As usual, please head to our registration page:

http://www.mobilemonday.co.id/events/register-to-event

This meeting is sponsored by our annual Platinum sponnsor, Research in Motion – the maker of BlackBerry handset.

See you there,

MobileMonday Indonesia

https://sites.google.com/site/idmomoslides2012/

And Frost & Sullivan team has already put their slide on SlideShare as well:

Enjoy and see you next month!

Welcome to the next MobileMonday event, co-hosted with Telkomsel and themed “Mobile Commerce in Digital Lifestyle: Opportunities and Challenges for 2012”

This is a very hot and interesting topic. As noted by Tomi Ahonen (Pearls #3 – Mobile Money, 2011), mobile application in commerce space has gone from a long way from a simple SMS alert for banking transactions (yr. 1996 by Merita Bank, Finland), to paying train tickets (yr. 2000 in Austria), to mobile wallet (yr. 2004 by NTT DoCoMo), to the very successful m-Pesa (yr. 2006 in Safaricom/Kenya), and the list goes on and on.

I am quoting David Birch of Consult Hyperion in his book “The Digital Money Reader (2011)”

Looking around the world now, it appears that the era of mobile payments, mobile banking and mobile money is upon us. Mobile and wireless will be central to strategy in the payments world for the foreseeable future.

Are you ready to explore this untapped opportunity? And opportunity that potentially can deliver a huge impact for our country. Joining us are speakers to discuss and share insights about various aspects of the mobile commerce space:

• Frost & Sullivan – Iwan Rachmat, Sr. Consultant for ICT Practises
• SWIFF – Angus Ogilvy, Chief Sales Officer
• IndoMOG – Donald Wihardja
• Telkomsel – Deny Abidin
• Payfone – Matt Tucker, COO

Event details:

• Date: Monday, 13 February 2012
• Time: 18.00 – finish
• Venue: Blowfish Restaurant & Bar, City Plaza, Jl. Gatot Subroto (right behind Wisma Mulia)

As usual, please register on http://www.mobilemonday.co.id/events/register-to-event

Special thanks for Research in Motion the maker of BlackBerry smartphones for their annual sponsorship.

See you there!

Cheers…

MobileMonday is a community partner for the BOOST Asia and you, as MoMo members, are entitled for special priced entry ticket (quantities are limited, please act fast). For details please contact nita_aprilia@biznetnetworks.com.

This interactive and engaging conference on Mobile Marketing in Indonesia provides in-depth knowledge into the mobile milieu in Indonesia. Delegates will get first hand insights into consumer trends of 2012, tips and tricks to optimising consumer purchase experience and brand loyalty. Embark on a 2-day comprehensive learning journey and discover how companies like Google, Dell, Intel, TNS, Nokia Siemens Networks and more have harnessed the power of mobility as drivers of success. Delve deep into the various social media platforms that your mobile marketing strategies could potentially integrate with and activate customer engagement for outstanding results.

For more details, please visit http://conferences.com.sg/i5202-mmi-35w-b.pdf

For more information, please email Ms Joyce Yip at joyce@conferences.com.sg or call us at +65 6592 7355

“Apps” – in the era of smart phones, apps have played a very important role, and an important monetization means for telco, platform provider, and developers.

We are also living in the time of major shifts that helps in app developers: 1) there are more ways to monetize in apps – not just one-time fee to download, 2) Asian countries are on the rise for Apps – good for us, 3) apps dynamics, what leads today may not tomorrow – if you’re not yet successful, try again.

It is also, on the other hand a tough objectives – competing in apps is competing against thousand (hundred thousands) other apps.

Among those there are quite a bunch of apps that can make it to the million download mark.

Let’s learn from our fellow developers, on how to capitalize on the apps trend.

Join us in the upcoming MobileMonday:

• Date: Monday, 28 November 2011
• Time: 18.00 – onwards (presentation starts at 18.30)
• Place: fx Sudirman, The Only One Club, 5th Floor

Please kindly register on this link:

http://www.mobilemonday.co.id/events/register-to-event

Special thanks for our sponsor – Research in Motion the maker of BlackBerry!

See you there!