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Igniting the Mobile Marketing Evolution: Connecting Millions, Empowering Billions

This interactive and engaging conference on Mobile Marketing in Indonesia provides in-depth knowledge into the mobile milieu in Indonesia. Delegates will get first hand insights into consumer trends of 2012, tips and tricks to optimising consumer purchase experience and brand loyalty. Embark on a 2-day comprehensive learning journey and discover how companies like Google, Dell, Intel, TNS, Nokia Siemens Networks and more have harnessed the power of mobility as drivers of success. Delve deep into the various social media platforms that your mobile marketing strategies could potentially integrate with and activate customer engagement for outstanding results.

For more details, please visit http://conferences.com.sg/i5202-mmi-35w-b.pdf

For more information, please email Ms Joyce Yip at joyce@conferences.com.sg or call us at +65 6592 7355

Berbagai komponen memiliki kontribusi atas kesuksesan sebuah perusahaan dalam memasuki pasar baru. Beberapa faktor umum seperti memasuki pasar yang tepat pada waktu yang tepat dan melakukan studi mengenai pasar baru yang dituju.

Baru-baru ini Frost & Sullivan menerbitkan sebuah whitepaper bertajuk “The Emergence of a New Wireless Broadband Service Provider”, yang menggambarkan komponen inti yang mendukung kemampuan perusahaan untuk memenuhi janjinya membangun infrastruktur nirkabel di pasar global utama. Negara yang diteliti untuk konsep ini adalah Cina dan Peru. Dalam hal ekspansi broadband nirkabel, kedua negara tersebut menunjukkan adanya potensi kemitraan dan pertumbuhan.

Sementara itu, menurut Eugene van de Weerd, Country Director Frost & Sullivan Indonesia, tingkat penetrasi broadband di Indonesia merupakan salah satu yang terendah di Asia Tenggara.

“Indonesia tertinggal sekitar 3 tahun di belakang Filipina dan Thailand dari segi tingkat penetrasi broadband. Pada tahun 2012, tingkat penetrasi broadband pada industri rumah tangga diprediksi akan meningkat menjadi 5% dari 2% pada tahun 2010,” ungkap Eugene.

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Industri telepon genggam dan nirkabel di Eropa tengah menghadapi krisis terkait turunnya pendapatan rata-rata per pengguna (average revenues per user – ARPU) dan dikuranginya dana untuk mengimplementasikan jaringan generasi mendatang. Hal ini mendorong para operator seluler untuk mencari peluang baru dalam rangka mempertahankan pelanggan dan pendapatan pangsa pasar mereka. Salah satu tren yang muncul di pasar selular dan nirkabel yang sudah jenuh di Eropa baru-baru ini, sesuai hasil analisa Frost & Sullivan, adalah adanya tren konsolidasi antar operator telekomunikasi.

“Meningkatnya kompetisi dari para pemain baru telah mengakibatkan terbentuknya rancangan harga yang inovatif sebagai bagian dari cara untuk meningkatkan kualitas data dan suara ARPU,” ungkap Jayashree Rajagopal, Frost & Sullivan Research Associate, yang juga menulis laporan bertajuk Globalisation and Consolidation of the Telecom Industry: Mobile and Wireless Perspective. “Post-paid customers are poised to play an important role since they are the major revenue contributors.”

Jumlah pelanggan prabayar, secara menjanjikan telah meningkat dengan cepat. Dalam rangka mempertahankan pelanggan yang ada dan menarik pengguna baru, hal yang penting bagi operator adalah untuk merancang harga yang kreatif yang dapat meningkatkan pendapatan dan memuaskan konsumen.

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Prediksi trend ICT oleh Frost & Sullivan

Jakarta, 21 Januari 2011 – Perangkat ponsel di Kawasan Asia Pasifik diperkirakan akan mengalami pertumbuhan di tahun 2011 kedepan dengan estimasi penjualan ponsel pintar (smartphone) mencapai 100 juta pada tahun 2011, mewakili 20% dari semua perangkat ponsel yang dijual. Jumlah perangkat (smartphone) yang dijual diperkirakan akan mencapai hampir 500 juta pada tahun 2015.

Menurut Nitin Bhat, Partner & Vice President Frost & Sullivan ICT Practice Asia Pacific, didorong oleh penurunan harga dan beragamnya aplikasi, ponsel pintar (smartphone) akan menjadi pasar yang berkembang secara masif pada 2015 dan diperkirakan akan menguasai 60% pelanggan pasar ponsel di Asia Pasifik.

“Pada saat pasar nirkabel Asia telah jenuh untuk berkembangnya layanan 2G, Cina dan India adalah area yang tersisa untuk pertumbuhan yang signifikan bagi pasar 2G. Layanan 3G masih merupakan peluang yang sangat besar dengan penetrasi layanan 3G kurang dari 50% di sebagian pasar Asia Pasifik. Peningkatan penggunaan ponsel pintar (smartphone) akan mendorong pasar layanan 3G, ” kata Nitin.

Meskipun Singapura menjadi salah satu pasar yang paling jenuh di kawasan Asia Pasifik, Frost & Sullivan yakin bahwa pasar koneksi ponsel akan terus berkembang seiring dengan pertumbuhan penduduk dan perkembangan perangkat di Singapura, yang menguasai pusat koneksi lebih dari 9,7 juta pada tahun 2015 dengan tingkat penetrasi sebesar 160,5%.

Sementara itu menurut Iwan Rachmat, Senior Consultant Information & Communication Technologies Frost & Sullivan Indonesia, pasar Indonesia sendiri mulai menunjukkan kompetisi pasar yang semakin sengit dimana SIM penetration sudah mencapai 97% dengan total pelanggan mencapai 236 juta dari populasi 240 juta di akhir 2010, yang artinya setiap pengguna komunikasi wireless secara rata-rata menggunakan 2 atau lebih SIM card. Dari penetrasi pelanggan angka tersebut diterjemahkan mencapai penetrasi 58%, dengan rata-rata churn rate 12%-15% per bulan. Keadaan ini menunjukan bisnis ekosistem dari sisi ekspansi dan investasi yang masih terbuka lebar.

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As announced last night, we have 100 (yes, one hundred) free passes to BlackBerry DEVCON Asia 2011… which will take place on 13-14 January 2011 in BALI… The DEVCON registration normally costs $200 per person, so it’s a good deal for you.

To get the free pass, the rule is simple: you have to be a MobileMonday Indonesia member.

This is the registration link, once you registered, our team will qualify if you’re eligible and then will confirm to you via email.

http://www.mobilemonday.co.id/events/bbdevcon

HURRY UP! This offer is only valid until 31 Dec 2010…

It’s called a “Developer Conference” – but this definitely not only focused for developers, anyone relevant to BlackBerry and mobile industry in general may attend. More information about the DEVCON can be found here: http://www.blackberrydevcon.com/Asia

Note: the DEVCON will be held in Bali, no accommodation and transport are provided. But the money saved from fee waiver can subsidized some of your travel expenses.

Yes, MobileMonday Folks, you read it right! Blackberry Developer Conference will be held at BALI, INDONESIA on 13-14 January 2011.

The BlackBerry Developer Conference Asia is now the largest all-development conference outside of North America. If you heard about BlackBerry DEVCON in San Francisco last year but weren’t able to attend, this is your chance to attend the show closer to home – in Bali, Indonesia on January 13 and 14.

The world’s most enthusiastic developers, BlackBerry experts, and Research In Motion® (RIM®) partners will be there. Will you?

Register now for the BlackBerry Developer Conference Asia 2011 prior to December 15 at conference fee of $200 USD.

For more information, please visit www.BlackBerryDEVCON.com/Asia

For you developers and Android developers… There’s another exciting event that you can ride as a path to monetization (and fame!).

Here’s the announcement and contacts details from their Indonesian office:

– begin —

ERICSSON APPLICATION AWARDS 2011
Welcome to join!

Ericsson envisions a future world of 50 billion connected devices impacting the way we live and the environment around us.

We look forward to a wide range of innovative Android applications addressing the theme “Connected Things”. Applications that can empower people and society, improve access to information or that are just for fun.

Come along for the ride and maybe you’ll go home with €15,000 + Sony Ericsson for the first winner, €10,000 + Sony Ericsson for the second winner and €5,000 .

Click www.ericssonapplicationawards.com for more details.

Local contact: Yoke Prabandari, email: yoke (dot) prabandari (at) ericsson (dot) com

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Announcement for our partner – Informa Telecom & Media / IBC Asia.

This 20 – 21 July 2010, South East Asia Com returns to Kuala Lumpur, Malaysia and will provide the perfect opportunity for you to network and do business with key players from across the region and the wider international community.

Despite the global economic crisis last year, the South East Asian region’s telecom markets provide unique business opportunities with strong government support and plans for broadband growth developments.

Issuance of WiMAX licenses in Indonesia, 3G deployments in Vietnam, and ongoing LTE trials highlight just some of the vast potential in this high-growth region. Commitments by Tier 1 regional operators, coupled with emerging market operators investing in networks to fully take advantage of the growth opportunities., demonstrate the state of ongoing activities and reinforce the avenues for business growth across the region.

To build on this momentum of subscriber growth and users demand for high bandwidth, the 3rd Annual South East Asia Com program addresses the most pressing issues and challenges faced by the region’s stakeholders, with the most influential and leading operators and regulators sharing their plans, strategies and directions.

Learn from the expert speaker panel, including CxO operator representatives and senior decision makers from across the telecoms value chain. Benefit from the in-depth knowledge of these leading regional players, and discover how you can apply the lessons learnt from their first-hand experiences to your business.

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We are witnessing a more and more popular mobile video services happening around the globe and in Indonesia. Will this be big? Better keep your eyes on it…

Short announcement from our partners…

Dialogic Corporation is calling upon mobile application developers to participate in the Second Annual Dialogic Innovator Challenge. The theme of this year’s Innovator Challenge is to create the ultimate sports application based on video. The grand prize winner of the Challenge will receive a cash prize of US$10,000, while the first runner up will receive a cash prize of US$5,000 and the second runner up will receive a cash prize of US$2,500. More details are available at: www.dialogic.com/innovator. Submissions for the contest will be accepted from April 21st through August 31st. Winners will be announced at the end of September.

Applicants are also invited to download software from the Innovator Challenge portal to develop their video applications. The developer platforms include Dialogic IP Media Server, Dialogic Host Media Processing Software and the DiaStar Server, as well as to use the Dialogic® Vision™ Servers and Gateways. Dialogic is also offering access to a developer network that will allow developers to use and test Dialogic products for the development of trial applications. Additionally, in-person or online training courses are available to help developers gain proficiency in evaluating, developing and deploying solutions based on Dialogic products.

The contest is open for developers who are ready to trial, go to market or have recently deployed a new video or social networking application, for any kind of smart mobile device, that is sports related. All entries will be featured on the Innovator Challenge web site, where the general public will be invited to rate the applications. The winners will be determined by online rating in conjunction with a global judging panel of independent representatives from telecoms, media, analysts and industry institutions.