Frost & Sullivan

Bouncity not exactly the slide presented, but covers most of them… Courtesy of @nataliardianto

Founder Institute

A quick note before everything else though… last night’s event marked the anniversary of RIM’s sponsorship for MobileMonday Indonesia. Thank you, once again for our platinum sponsor.

Now, back to the event.

We had 6 speakers for the Buka Puasa. Surely it’s a packed event, with I think a very down-to-earth presentation, with lively and engaging presentations from our speakers. One of my best ngabuburit.

Iwan Rachmat from Frost & Sullivan shared his view on the mobile apps market/value chain. Definitely smartphones and mobile broadband are the key enablers of this new ecosystem. They have changed the fundamental of the mobile value chain. Previously, access to end users are pretty much limited and owned by operators. Nowadays, through app stores, there are several channels that content owners/developers can use.

He also shared his view on Indonesia, for example… Smartphone market in Indonesia is growing like 5 times (58%) v.s. overall handset market. Reaching up to 19 mils handset. Symbian (surprise!) and BlackBerry are still the dominant smartphone OS here… they hold still the majority of the market, by far. Of course we saw Android, Bada, and iOS as well. (I’m interested to see what will happen next year).

Johan Kremer from Research in Motion then presented a couple of updates from the BlackBerry front…

• AppWorld 3.0 coming soon to Indonesia… with Carrier Billing (finally)
• BBM6 rolling out since a couple of weeks for OS5, OS6, and upcoming OS7… going to convert 49 million BBM users worldwide into the world of BBM Social Platform
• Showing off a bunch of apps – especially local apps that drives the use of BB… also some new generation apps for the PlayBook

Then he introduced us to a very representative samples of Indonesian-go-Global developers…

Sandy Colondam of Elasitas showed us their latest creation: Menoo – a social + location-based + searchable food directory + check-in badges + deals + augmented reality + of course BBM6 enabled application.  The demo is definitely good (and great PowerPoint skill  :-D ), seemed that the UI is well thought.

He can not comment yet how many downloads… application is about to be launched. But as a food lover I think it is a good application, especially it is populated with database from JalanSutra Indonesia and the likes from Singapore + Thailand.

Kevin Osmond of Bouncity was the next on stage. They took an interesting angle for their apps – positioning it as a location based gaming platform, very powerful tools to build brand engagement.

His view: advertising is a 10-second engagement (we wouldn’t even call it an engagement), Check-in is 1-minute, but Challenge is a 15-minute engagement with a brand. So that logic is built into the games. Go Places, Do Challenge, and Get Reward. Oh, I forgot: and it is also SOCIAL.

Kevin presented a case study with a large/newer burger chain in Indonesia; I think 10 participating stores. Quite encouraging to see how the consumers get involved and willing to do challenges and engage with the brand. And eventually drive more sales (hey, that’s what matters…)

Bouncity also offer a nice analytics to measure each campaigns including its social reach.

Next we had the honor see a different kind of application. This one is from Seatech Mobile, presented by Tjuk Indarsin. They worked closely with BlueBird group to develop the first taxi ordering application in Indonesia.

The first release of the application allows us to order taxi for immediate delivery to our current location, track the taxi whereabouts (oh yeah, that’s very useful) and keep a log of all our taxi orders. Further releases will of course enhance the apps.

Seatech envision that the application will improve the existing business process in BlueBird, and in turns (the main reason) improve customers’ satisfaction. Given that 8,000 taxis or 60% of their taxis are equipped with GPS, imagine the potential…

Last but not least… Novistiar Rustandi introduced the Jakarta Founder Institute. A unique program to train high potential entrepreneurs, through mentorship and peers review. Next intake is closing fast, so register on their website if your interested.

That’s all folks! See you in the next MoMo.

PS. Slides will be uploaded/linked soon…. see my next the blog post below/above…

We invited Andi S. Budiman (founder of IDS International Design School and partner of Ideosource), Tri Meyliana Sadewi (from BuzzCity), Yoshiki Enohara (COO of MicroAd Indonesia) and Oon Arfiandwi (from 7langit) to explain the beauty of the mobile advertising and marketing landscape in Indonesia.

BUZZCITY

Dewi introduced BuzzCity as a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programs.

She revealed that Indonesia is always in the Top 3 (together with India and Vietnam) at advertising impressions, while the highest penetration of mobile phone is teenagers (aged 15 to 19), and instant messaging or chatting are the most favorite applications among the teens. Dewi wrapped up his her presentation by saying that by using mobile advertising at BuzzCity, the clients can survey their product or data mining, direct call to their customer service, download their application, etc.

IDS & IDEOSOURCE

Andi used the event to introduce his new baby, an incubator called Ideosource. The establishment of this incubator is his way to adapt with the current situation.

Today, the growth of mobile content occurred both at the low end handset and high end handset. The mobile consumers in Indonesia consume a lot at music, social network, community and content. Using his school, International Design School (IDS), Andi is trying to create the new generations that are familiar with the digital and mobile world. IDS is the school of design for the students to get knowledge, to have the networking and implement (make action) what they study. After that, Ideosource will act as the consulting company, venture capital & incubation too for the students and the startup companies to give the funding, the business roadmap, the network and mentorship.

MICROAD INDONESIA

Yoshiki said that MicroAd, the largest ad networks in Japan with 75% audience reach, has gathered together a tremendous number of websites, putting together a network that collectively reaches more than 10 billion monthly impressions, and attracts 55 million unique monthly users. The company offers clients with several ad delivery options, including behavioral targeting and retargeting. Together with CyberAgent, the company provides a tremendously strong sales channel.

MicroAd provides profiling targeting which is one-to-one ad server analyzing visitor’s preferences and behavioral feature. It is their strong tools of custom-made behavior targeting. The company also developed matching system combines advertising linked to website content, and advertising linked to user behavior history (tendencies and attributes), delivering information optimized for the individual user. Yoshiki ended his presentation by saying that MicroAd Mobile ad network system on the media provides high-quality technique in the glowing ads market which covers Japanese feature phones and also Google Android and iPhone.

7LANGIT

Oon said 7Langit was established to be a publication media as well as monetization. 7Langit started their first app called GempaLoka in 2009. And until 2011, 7Langit has provided Apps that has been installed by more than 2millions unique BlackBerry users of Indonesian providers.

Oon suggested that for mobile Ad implementation in BlackBerry, simply use BlackBerry Ad Service. One of the benefits is the BlackBerry feature integration. Oon concluded that user targeting is difficult to do, due RIM centralized infrastructure.

That’s it! See you at the next ID-MoMo event!

https://sites.google.com/site/idmomogroup/download-slides

Plus Andi Boediman’s slide… some of the slide is from this presentation. He’s adding some slides re ideosource to be provided later.

To speak those both fragile & big things in mobile world, Indonesia Mobile Monday had a chance to invite four masters on payment and e-commerce ecosystem to share their knowledge and data with us. They are Daniel Tumiwa (Indonesia Country Manager of Multiply Inc), Leontinus Alpha Edison (COO of TokoPedia), DokuPay, and Sarim Aziz from Research in Motion.

TOKOPEDIA

Indonesians do its online shopping at Kaskus, Detik Forum, WordPress, Facebook, Blog and Classified Ads. Problems at Classified Ads are Fraud that there are no guarantee they will receive the items after buyer send the money to seller. The other ones are the difficulties to maintain, a lot of manual works, and lack of convenience at all.

TokoPedia is a simple, better & safer online shopping experience. With its 87,000 customer, 9,200 sellers and 3 billion cash turn over, TokoPedia is sure that it can offer better & safer online shopping experience with its services. Right now, TokoPedia is only a simple mobile website, especially for sellers’ perspective.

MULTIPLY

Multiply is shopping, selling & sharing. With its 2.3 Million Users, Multiply was confident to establish its Indonesian branch on December 2010.

For Multiply, Social Commerce means an end-to-end Seller and Buyer interaction with social interaction that gives credible source of information and recommendation on sellers, buyers and products.

In Indonesia, Multiply builds its own community with user generated content to build sense of ownership (design contests, product/service feedback, etc). The local business also helps to educate the market on how to succeed in e-commerce.

For Multiply, mobile payment will offer convenience and end to end e-commerce on the small screen and add more impulsive interaction and transaction opportunities as it is real time and always done altogether by the consumers, buyers and shop owners. Today Multiply has 36,000 shops. For Multiply, mobile offers impulsive interaction and transaction. It will also open the doors wide for e-commerce in Indonesia, although there is still lack of payment options.

DOKUPAY

It was just a short presentation from DokuPay )

But what we can learn from DokuPay is that DokuPay is a local integrated internet payment service. DokuPay works together with some banks and provide the online payment system and helps to make sure it’s the secured one.

RESEARCH IN MOTION

The latest news from Blackberry World is that people may expect the Blackberry Bold 9900/9300, the thinnest BB yet and the first smartphone to run OS 7, late this summer! On Playbook, its Video Chat is the best tool to make, take and share video calls with friends and family over an internet connected Wi-Fi® network. And it’s already available via OTA software update now! The last one is about Blackberry Balance that can separate users’ work and personal data on BlackBerry smartphone, prevent users from cut/copy/pasting work data into a personal application or email and prevent users from forwarding corporate email, calendar and PIM data through BlackBerry® Internet Service, etc.

On the e-commerce side for Blackberry, the ones that get the most benefit are the vendors that can submit their apps for free. The vendors may deploy the apps to BlackBerry App World to reach to over 35+ million active users and may easily leverage the BlackBerry Advertising Service with only a few lines of code. Other benefits from Blackberry for the vendors are that the vendors can manage digital goods via its portal and get 70% revenue share.

For the full slides and presentations from the speakers, please click this link: http://blog.mobilemonday.co.id/2011/05/slides-for-may-30-event/

See you at the next Indonesia Mobile Monday!

Enjoy!

We are lucky to have four experts in Social Media joining our Indonesia Mobile Monday to share with us their knowledge on the world of Social Media.

The first speaker is Andy Sjarif, the CEO of SITTI, who talked about how he mapped the Indonesian Social Media through SITTI. SITTI captures the words from the internet and maps them to get the conclusion. From here, SITTI helps the internet users to use the words that are hype, most used and trending to be monetized. SITTI can also help the people to create force for a mission through the words in internet.

For example, from Luna Maya and Ariel Peterpan case, SITTI can show how Americans and Indonesians reacted on the case. Americans asked about the news, while Indonesians asked more about where to download the video. Other samples are the topics on Tifatul Sembiring, Melinda Dee, etc. Pretty interesting presentation!

Andy ended his presentation with: “Every word you wrote, every mood you have, any friends (or enemy) you have are captured in Social Media. Understanding this will – someday – shift the direction of this nation.”

The second speaker is Danny Wirianto, the CMO of Kaskus.  Danny said that Social Media is about shifting on lifestyles, behavior and how we use things. Social Media is also about the change from institutional control to social control. This is shown from a research that 7 from 10 journalists get their story ideas from the internet & rely on the news from the internet.

Social Media can also be described as Social, Share & Speed. Danny added that companies should be engaged and creates an experience, instead of selling products & services.

The third speaker is Johan Kremer, Head of Alliances for Research In Motion Southeast Asia. Johan showed the recent data that there is growth for smartphones in Asia that would attract more developers. One of the local Blackberry applications, Love Indonesia, was selected last year as the Asian regional Super App winner. Love Indonesia is an application location-based lifestyle-portal that guides us in finding anything we need with its different type of search feature.

Other great thing about the new Blackberry is the integration with Facebook, Bloomberg, etc.

Johan revealed that the biggest Blackberry applications downloaded in Indonesia is IM & Social Networking (33%), Themes (22%) and Shopping (11%), while the driving force of Blackberry is Blackberry Messenger and local applications.

The best points about Blackberry Messenger is that users are more connected with their family and friends as they send more messages everyday and BBM was rated with the highest level of satisfaction score by users across all markets and platforms.

He added some great news that there will be Blackberry Developer Day in Bandung on 24th of May and the Blackberry’s Playbook will be launched officially next on June!

The last but not least, the fourth speaker is Enda Nasution from SalingSilang who discussed about the Social Media Landscape in Indonesia. Social Media is people having conversations online. People use Social Media to report news. And the “online reporters” could be news organizations, journalists and decision makers, and also “Alays”. From here, SalingSilang engine collects all the conversation and news sent to the Social Media like Twitter, blogs and Facebook.

It is found from SalingSilang that the peak hour and the peak day of Twitter in Indonesia are at night and on Thursday. And the busiest city for Twitter in Indonesia is Jakarta. On the tools, people mostly post their tweets from Ubersocial, Twitter for Blackberry and Snaptu.

SalingSilang found that there are 5 million people in Indonesia do the blogging on May 2011. Enda concluded the event by saying that the Social Media industry is growing & needed its foundation.

For the full slides and presentations from the speakers, please click this link: http://blog.mobilemonday.co.id/2011/05/slides-from-may-2-event/

That’s all the summary of the last Indonesia Mobile Monday on 2 May 2011.

See you at the next IDMomo!

https://sites.google.com/site/idmomogroup/download-slides

Selina Limman (@missdimps) from Urbanesia opened the session with her story. It all started with a burning question, “How to find some-peculiar-product-or-food-or-place around some-particular-place-in-jakarta?” And the information has to be trusted, updated. And so Urbanesia was born – and online city guide, with social aspects – recommendation, sharing; and with rewards points to motivate sharing.

I think their statistics speak for themselves. Being recognized as Google Map local content partner is a significant milestone and a kind of recognition.

Something that you should not forget is that Urbanesia API is open and free to use. It has inspired a lot of niche mobile apps, e.g. RadarBakmi (guess what this app do…). Growth strategy will center around API, mobile apps, and becoming THE platform for business directory and marketing. Urbanesia mobile website is also available at: m.pre.urbanesia.com.

Next we have Rahmad Harlyadi (@harlyadie) from DailySocial, Indonesian technology blog, who shared about their very recent research about e-commerce usage in Indonesian (Greater Jakarta) youth.

A couple of very interesting stats:

• definitely from year 2000 (after the bubble burst), still plenty of startups… and we got nowadays 24 “groupon” clones in Indonesia
• what they buy: 44% clothes, 13% shoes, 11% accessories
• how much they spent: 12.5% less than 100k IDR, 53% less than 500k IDR
• how they pay: 80% through banks (ATM, mobile, e-banking) and still thinks that it’s the most ideal way to pay… hello, online payment guys, this smells like opportunities
• online vs offline: 50/50 – people still buy offline, use online as price comparison tools

Main inhibitors for e-commerce is trust factor – either they fear of fraud / “tukang tipu” or uncertainty in product quality (well, the product photos often look better than the real goods).

Then we have Adrian Suherman from DealKeren. His first secret recipe, if I summarize, is to create the right business model. DealKeren is becoming a B2B2C platform that facilitates a new marketplace for branded goods and SME products as well.

Again, the number speaks for themselves: facing happy problem due to crazy growth… compared to July 2010: 50% subs increase, from 2000 deals to 25000 deals, doubling revenue every month…. to name a few. Not to mention securing the deal with Yahoo! Indonesia (477-mio-page-hit-per-month portal) – they are featured in Yahoo’s frontpage: “Deals” section.

Adrian said that their success strategy is to strike with speed: maintaining the momentum of first mover advantage, keep innovating and to execute flawlessly: balancing the complex ecosystem that they create while delivering total customer experience.

That’s all folks!

Slides can be found here: https://sites.google.com/site/idmomogroup/download-slides

See you in the next event!

http://www.slideshare.net/FrostandSullivan/the-indonesian-telecommunication-industry

Enjoy!