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Hi MobileMonday!

One of the most overlooked opportunity is mobility applications in the enterprise.

According to IDC (IDC Blackbook March 2011 Ed.), enterprise IT spending in Indonesia is worth $2.89 billion in 2011, about the same size as consumer IT spending. About 28% of that spending goes to software and services, including mobility applications… and about 36% goes to devices – including post-PC-era tablets and smartphones.

So why not? Because catering for enterprise market is a different game. Take this opportunity to learn and understand this market. Join us with exciting and insightful speakers from:

• Ad-Ins (http://www.ad-ins.com)
• Pravina (http://www.mypravina.com)
• Tagit (http://www.tagitmobile.com)
• and Research In Motion

to explore about mobility life in enterprise environment.

Event detail:

We would like to acknowledge as well and to express a special thanks for Research In Motion the inventor of BlackBerry for their annual Platinum Sponsorship in 2011/2012.

See you there!

Apparently some of the slides are available from SlideShare… so here you go:

Frost & Sullivan

Bouncity not exactly the slide presented, but covers most of them… Courtesy of @nataliardianto

Founder Institute

A very quick recap on the event today… it’s 1 AM, so apology if I made any typo…

A quick note before everything else though… last night’s event marked the anniversary of RIM’s sponsorship for MobileMonday Indonesia. Thank you, once again for our platinum sponsor.

Now, back to the event.

We had 6 speakers for the Buka Puasa. Surely it’s a packed event, with I think a very down-to-earth presentation, with lively and engaging presentations from our speakers. One of my best ngabuburit.

Iwan Rachmat from Frost & Sullivan shared his view on the mobile apps market/value chain. Definitely smartphones and mobile broadband are the key enablers of this new ecosystem. They have changed the fundamental of the mobile value chain. Previously, access to end users are pretty much limited and owned by operators. Nowadays, through app stores, there are several channels that content owners/developers can use.

He also shared his view on Indonesia, for example… Smartphone market in Indonesia is growing like 5 times (58%) v.s. overall handset market. Reaching up to 19 mils handset. Symbian (surprise!) and BlackBerry are still the dominant smartphone OS here… they hold still the majority of the market, by far. Of course we saw Android, Bada, and iOS as well. (I’m interested to see what will happen next year).

Johan Kremer from Research in Motion then presented a couple of updates from the BlackBerry front…

• AppWorld 3.0 coming soon to Indonesia… with Carrier Billing (finally)
• BBM6 rolling out since a couple of weeks for OS5, OS6, and upcoming OS7… going to convert 49 million BBM users worldwide into the world of BBM Social Platform
• Showing off a bunch of apps – especially local apps that drives the use of BB… also some new generation apps for the PlayBook

Then he introduced us to a very representative samples of Indonesian-go-Global developers…

Sandy Colondam of Elasitas showed us their latest creation: Menoo – a social + location-based + searchable food directory + check-in badges + deals + augmented reality + of course BBM6 enabled application.  The demo is definitely good (and great PowerPoint skill  :-D ), seemed that the UI is well thought.

He can not comment yet how many downloads… application is about to be launched. But as a food lover I think it is a good application, especially it is populated with database from JalanSutra Indonesia and the likes from Singapore + Thailand.

Kevin Osmond of Bouncity was the next on stage. They took an interesting angle for their apps – positioning it as a location based gaming platform, very powerful tools to build brand engagement.

His view: advertising is a 10-second engagement (we wouldn’t even call it an engagement), Check-in is 1-minute, but Challenge is a 15-minute engagement with a brand. So that logic is built into the games. Go Places, Do Challenge, and Get Reward. Oh, I forgot: and it is also SOCIAL.

Kevin presented a case study with a large/newer burger chain in Indonesia; I think 10 participating stores. Quite encouraging to see how the consumers get involved and willing to do challenges and engage with the brand. And eventually drive more sales (hey, that’s what matters…)

Bouncity also offer a nice analytics to measure each campaigns including its social reach.

Next we had the honor see a different kind of application. This one is from Seatech Mobile, presented by Tjuk Indarsin. They worked closely with BlueBird group to develop the first taxi ordering application in Indonesia.

The first release of the application allows us to order taxi for immediate delivery to our current location, track the taxi whereabouts (oh yeah, that’s very useful) and keep a log of all our taxi orders. Further releases will of course enhance the apps.

Seatech envision that the application will improve the existing business process in BlueBird, and in turns (the main reason) improve customers’ satisfaction. Given that 8,000 taxis or 60% of their taxis are equipped with GPS, imagine the potential…

Last but not least… Novistiar Rustandi introduced the Jakarta Founder Institute. A unique program to train high potential entrepreneurs, through mentorship and peers review. Next intake is closing fast, so register on their website if your interested.

That’s all folks! See you in the next MoMo.

PS. Slides will be uploaded/linked soon…. see my next the blog post below/above…

Hi MobileMonday!

Buka Bersama MobileMonday Indonesia will feature a topic dear to every developers and mobile enthusiasts: mobile apps… Hot-hot-hot space to be, complex and competitive as it can be. One analyst estimated that by 2012 the global mobile app market could worth $17.5bio with no less than 50bio downloads (Sizing App the Global Mobile App Market, Chetan Sharma, 2010). The number can go to 183bio downloads by 2015 (IDC, 2011).

Indonesia is also leading in the mobile app, even with some of the latest technology, e.g. Apps with BBM capability. So… joining us for the event are:

• Iwan Rachmat (Senior Consultant, ICT Practice, Frost & Sullivan) “Mobile Apps – Where Are You in The Value Chain?“
• Kevin Osmond (COO, Bouncity) on his Location-based Gaming Platform – Bouncity - need no further introduction…
  
• Sandy Colondam (Product Manager, Elasitas) “Menoo, what’s your menu today?” – a cool app that features augmented reality among other things
• Tjuk Indarsin (Business Development Manager, Seatech Infosys) “Book a Bird” – taxi apps are hot abroad, but nobody ever successfully launched it in Indonesia… what’s different now?

Special appearance from Johan Kremer from Research in Motion and friends from The Founder Institute Indonesia.

So be there!

• Date: Monday, 8 August 2011
• Time: 16.00 WIB (yes… 4 o’clock in the afternoon, so we can finish on time for BUBER)
• Place: The Only One Club, FX Sudirman, 5th Floor

Make sure you register and bring your confirmation email to the event. For registration please visit the link: http://www.mobilemonday.co.id/events/register-to-event

See you.

Mobile video traffic will exceed 50 percent for the first time in 2011. Mobile video traffic was 49.8 percent of total mobile data traffic at the end of 2010, and will account for 52.8 percent of traffic by the end of 2011. By the end of 2015 it will account for 66% of traffic – more than 3 times of mobile web traffic. (Cisco Visual Networking Index, 2011).

On one hand video is sooo sexy that it is de facto measurement for any network performance i.e. “can you (mobile) Internet do youtube without buffering?” AND video is wide open to various monetization (something straightforward like advertising to something more complicated like social video campaign, curation, etc.)

The other side of the coin, is that we’d better monetize video soon, otherwise the network will scream – can’t cope with the bandwidth demand. Talk to any mobile operator… they will agree

Join us in the MobileMonday networking event with our speakers:

• Nickhil Jakatdar, CEO and Co-Founder, Vuclip, “The Mobile Video Phenomenon: Unwrapping the Social Force, Monetizing the Opportunity”
• Dharma Simorangkir, APAC Strategic Marketing, NSN, “Mobile Video: The Next Big Thing?”
• HB. Naveen, Falcon Interactive
• Remko Weingarten, Dotus Indonesia, “idfilmcenter on BlackBerry Playbook”

The event details:

• Monday, 18 July 2011
• 18.00 – onwards
• The Only One Club (FX Senayan, 5th Floor) – profile @ urbanesia

Please visit the registration link: http://www.mobilemonday.co.id/events/register-to-event

Special thanks for our platinum sponsor: Research in Motion the maker of BlackBerry… and for our drinks sponsor: vuclip.

See you there!

Slides from yesterday’s MobileMonday event…

https://sites.google.com/site/idmomogroup/download-slides

Plus Andi Boediman’s slide… some of the slide is from this presentation. He’s adding some slides re ideosource to be provided later.

Hi MobileMonday friends,

Let’s meet up in the upcoming MobileMonday Networking Event, co-host and sponsored by IDS/ideosource.

We’ll take a (re)look at the mobile advertising/marketing landscape in Indonesia… featuring the following speakers:

• Andi S. Budiman (founder of IDS International Design School and partner of Ideosource) “Monetize Indonesian Mobile & Internet through Community and Consumers”
• Tri Meyliana Sadewi (BuzzCity – one of the global leading ad network) – “Mobile Internet Advertising: Growth, Trends and What Advertisers Fail To Do and What They Should Do”
• Yoshiki Enohara (COO, MicroAd Indonesia) – “Development of Ad Networks in Japan”
• Oon Arfiandwi (7langit, representing Research in Motion

Event will be held on:

• Monday, 27th June 2011,
• from 18.00 onwards
• at IDS School, Rasuna Episentrum, Jl. HR Rasuna Said, Jakarta.

Registration link: http://www.mobilemonday.co.id/events/register-to-event

Information about IDS can be found @ http://www.idseducation.com

See you there!

Slides from tonight’s event is available at: https://sites.google.com/site/idmomogroup/download-slides. We’ve got the preso from Multiply/Daniel Tumiwa, RIM/Sarim Aziz, and DOKU. Still waiting for the slide from Tokopedia/Leon.

Enjoy!

Good evening everyone!

Second serving of MobileMonday for May? Yes!

Join us and network with your peers on the next Monday, the 30th May 2011… listen to great presentations on another hot topic of the industry: Payment and Commerce, Mobile Perspective. We’ve heard a little while back from DailySocial about e-commerce usage – and it’s a positive growth. The audience and the industry players, however, agreed that payment mechanism is something which is still lacking… Analysts also agree that mobile will play a BIG role in payment, thus BIG opportunity for us.

We have the privilege of having the following folks as our speakers, many are working on payment and commerce ecosystem:

• Daniel Tumiwa, Indonesia Country Manager, Multiply Inc. “Mobile Payment in Social Commerce”
• Leontinus Alpha Edison, COO, TokoPedia “e-Commerce ala TokoPedia.com”
• Nabillah Alsagoff, COO, Dokupay.com “Doku e-Payment System”
• Sarim Aziz, Research in Motion “AppWorld and Monetization in BlackBerry” – with a bonus topic: “Quick Update from BBWC Orlando”

Event details:

• Date: Monday, 30 May 2011
• Time: 18.00 registration open, 18.30 event starts
• Venue: e’Corner, Rasuna Episentrum Walk, Ground Floor, Jakarta
  (this one is a nicer restaurant, more spacious definitely)

Here’s the registration link: http://mobilemonday.co.id/events/register-to-event

Special thanks for our Platinum Sponsor – Research In Motion, the maker of BlackBerry smartphones.

See you there!