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Yesterday was a fun, but a little bit different MoMo event…. First is that we co-hosted the event with MASTEL, the topic was mobile infrastructure related. Naturally, we have a bit different audience. But it was still filled with relax, fun and productive atmosphere.

Here’s the recap, as promised.

Pak Giri from MASTEL welcome the audience and gave an interesting example on how broadband can bring productivity and increase quality of life.

Werner Sutanto from Intel explained the status of WiMAX from around the globe: deployment and use cases, drivers for adoption (which is the pervasiveness of Internet), and most importantly certification status.

It is also interesting that major countries in SEA in the forefront of WiMAX deployment. Networks in Singapore, Malaysia, The Philipines and Cambodia are approaching commercial launch.

He shared Intel platforms that will go into notebooks and MID/mobile handsets. Fueled by certification and mass adoption, chipset price will go further down and drive the demand further.

Next, Yohan Suryanto from ABWINDO shared his view about the potential of WiMAX in Indonesia. He mentioned clearly that access to information is one of the key human rights (Pancasila Sila V) and thus driving the demand for bandwidth all across Indonesia.  WiMAX is a key technology enabler to serve this.

Yohan and Werner highlighted the need for thorough eco system to boost adoption. (And later on also voiced by Trio).

As for Indonesia, he gave a number of good proposal to enable WiMAX, such as: potential frequency band to be allocated, equipment standards, licenses reward process.

Last but not least, Trio Adiono from ITB explained his bold vision to enter the WiMAX chipset business. He and team have already 20 years of experience in chip design, and he believed that the time is right for Indonesia to ride on the WiMAX wave.

Their first product will be 2.3 GHz WiMAX baseband chipset. (Baseband is the part which processes digital data from MAC/Ethernet layer into IF data to feed the radio part, if you know what I mean).

We conclude the event with Google giving away a couple of mugs and a very interesting insight on what’s happening recently in Indonesian mobile Internet market. (Details after the break).

Slides will be available in this website (see the Download section) or in Slideshare (goto www.slideshare.net/idmobilemonday).

A recent article from Business Week: Welcome to the Weekend Web. Highlights the differences of people (US people, at least) browsing behavior between weekend and weekdays. On weekends, they tend to use mobile browsing more, doing other things and looking for different information: classified ads, wheather, local listings.

Welcome to the weekend Web, where people are spending a bigger slice of time online via wireless devices—and using a different set of sites than during the workweek. “At Google, we see the majority of our desktop traffic [in the U.S.] during weekdays,” says Matt Waddell, chief of staff for Google Mobile. “On mobile, the situation is completely reversed.” Mobile browsing surged 89% in the past year, with mobile page views increasing by 127%, according to researcher M:Metrics. The increase reflects growing availability of all-you-can eat data plans and increasingly sophisticated handheld devices such as the Apple iPhone.

Do you see the same trend in Indonesia? But, nevertheless, one thing for sure is “there’s an opportunity to do things that are unique” with mobile. Mobile technology was originally viewed as a way to extend the PC Web, not anymore? Understand the differences, and exploit it. Welcome to Mobile.

Bonus link:

• Christopher Billich’s presentation from 2nd Asia Mobile Marketing & Advertising Summit, slide 24-25 – “Something entirely new will arise from this, we just don’t know yet what it will be” (link) CORRECTED link

Last night, we held our Peer Awards final. All three companies presented their application/solution: MORE, Virtual Tribe, and 12Frenz/Mobafone. After the presentation, the audience voted for their favorites.

(dan MobileMonday Indonesia memilih…)

Virtual Tribe won the Community Favorite.

MORE won  the Jury Favorite.

Congratulations for both innovative companies. As the winners, they  have the rights to represent Indonesia in Global Peer Award rounds. (Good luck you guys!)

The presentations for all the finalists and nominees will be made available on this website, so stay tuned. Meanwhile, please enjoy a short promo YouTube video (46 secs) of Virtual Tribe, which could not be shown yesterday due to technical glitch.

Happy Monday everyone,

The next MobileMonday event is here.We have two big agendas for that night: Peer Awards finalist presentation and Mobile Broadcasting.

To conclude our Peer Awards event, three finalists (MORE, Virtual Tribe, and 12Frenz) will present their applications/services. And you, the audience, will vote for the best application — the PeerAwards Indonesia 2008 winner. If you haven’t checked out any of their applications, please read the previous blog entry.

And then two gentlemen and a lady will present their insights on Mobile Broadcasting / Mobile TV. Another sexy services that will launch and establish Mobile Phones as the 7th Mass Media. Here’s the speaker line-up.

• Iman Hirawadi from Alcatel-Lucent will share the technology aspect Mobile TV Broadcast Technology
• Jemmy Bagota from Metro TV will present the value and application of Mobile TV for broadcaster
• Nokia Siemens Networks (t.b.c.) will bring a live demo of DVB-H Mobile TV and its application
  • Monday, 26 May 2008
  • 18:00 – 20:30
  • Amigos @ Bellagio Boutique Mall, Ground Fl., Kawasan Mega Kuningan, Jakarta

Where, when?

Please register at our website: event registration. Place are limited.

See you!

The jury event had been held successfully with 8 companies presenting their solution in front of the jury, to select top 3 finalists. (We’ve got few photos in Flickr: Jury Session Set)

The top 3 finalists will be invited to do a final presentation in front of their peers during the next MobileMonday gathering scheduled on Monday, May 26, 2008 at Amigos Restaurant, Bellagio Boutique Mall, Mega Kuningan, Jakarta.

The judges rated all participants in 5 categories, i.e. (1) Innovation/Creativity, (2) Uniqueness, (3) Commercial & Business Value, (4) Global Marketability, (5) Presentation Skills. The score resulted in a ranking of participants by each judge, which then is compared across all judges’ rankings to get the Top 3. (Sounds complicated, but it’s actually rather simple)

We are happy to announce, based on the result of the jury session, 3 finalists had been selected, i.e. in no particular order:

• MORE, by PT More Indonesia
• Virtual Tribe, by ViTribe from Binus University
• 12Frenz, by PT Mobafone Indonesia

The finalists will receive a formal letter to confirm the result.

Congratulations for MORE, Virtual Tribe, and 12Frenz.

Again, thank you for all the shortlist and all applicants of Peer Awards 2008. We are confident that by being Peer Awards 2008 Shortlist, your company will receive enough publication and exposure, local and regional/global. All the best for you, and keep innovating!

Good morning, Indonesia.

Four great speakers delivered their insights and message on the last mobile Monday. The event was held in Amigos, a cozy restaurant, in a nice and friendly atmosphere. Attended by around 150 people, including a number of colleagues from banks and financial institutions (Welcome aboard!).

Last night, we announced 8 companies that are shortlisted for Peer Awards 2008 Indonesia. Congratulations to: EMPATIX, Falcon Interactive, I-MOOV, Merak Cipta Indokreasi, Mobafone, MORE, Pentamedia, and Virtual Tribe. Details will follow in the next post.

Four speakers presented their ideas and insights yesterday: Lars Lorentzen, Reyhan, Henri Honoris, and Kendro Hendra. We are proud to see the degree of innovations shown in their presentation and demonstration.

Click “Read More below for the recap of yesterday’s session.

Please note the venue for MoMo April:

Amigos Restaurant
Bellagio Boutique Mall, Ground Floor
Kawasan Mega Kuningan Kav E4.3
Jakarta

We have just sent a confirmation email for those who have registered.

See you there!

ACNielsen Indonesia reported (quoted in Kompas) that Indonesia ad spending for Q1/2008 is growing by 23% compared to the same period last year. Total revenue is estimated at 8.7 trillion Rupiah compared to 7.0 trillion in Q1/2007.

Ed.: that’s one quarter, so is it going to be like 35-40 trillion Rupiah a year? That’s a significant number, right? As a comparison, my consultant’s revenue estimate for Indonesia Telco operators is around 90 trillion rupiah.

Overall ad revenue growth was driven by ad spending in telco (operator and handset promotion). This category is growing by 78% to about 815 billion rupiah. Contributing about a quarter of the ad revenue growth.

Lastly, based on media type, TV still dominates where companies spend their ad dollars (62%), followed by newspaper (34%) and magazine / tabloids (4%). However, newspaper ad revenue grows by 38%.

Which makes me wonder, actually, what is the portion of ad served by mobile and online media? AdMob latest MobileMetric (March 2008) reported that Indonesia is serving 133 million ad impressions in March alone. That should count as something…

How we, the mobile player, are going to grab a significant portion of the ad spending?

Link:

• Kompas: Belanja Iklan Terus Membesar

Graphics (courtesy of Kompas)

In many countries, we have witnessed the use of mobile airtime (“Pulsa”) as payment tools. The applications will differ from country to country, but there are a lot of creative and useful applications. The Phillipines (and now even the Ugandans), for example, are known for using mobile as remittance tools.

Ever wonder what are the opportunities and trends in mobile payment? How Indonesian companies – mobile operator and retail business – are using mobile money? Considering to jump into the mobile payment bandwagon?

We bring you a fine (read: heavy weights) example of companies that are venturing in this area.

Please join us in the April 2008 MobileMonday event. Topic for this event is “Mobile Money”, filled with valuable technology and business insights, exciting demonstration, and networking opportunities.

• Date : 28 April 2008
• Time : 18.00 – 20.30 WIB
• Place : to be announced (around Kuningan Area)

Presenter/topic:

1. Lars Lorentzen (Nokia Siemens Networks): A perspective of Mobile Payments – what’s next?
2. Reyhan (Telkomsel): T-cash as The Alternative Payment Tools for Digital Content Purchase
3. Henri Honoris (Modern Photo): The Benefit and Impact of Mobile Payment for Retail Business
4. Kendro Hendra (MORE / inTouch): MORE – Mobile Rewards Exchange

Register online at our website: register. Remember place are limited to 150 persons, first come first served.

Yours,

MobileMonday Indonesia