Archive for April, 2011

Venue update: MoodZ – Rasuna Epicentrum Unit W, Jl. Taman Rasuna Said, Kuningan

It’s never enough to talk about Social Media. Always a hot issue in Indonesia. Always a dynamic area and ever growing. All statistics show that usage of SocMed is one (and the most important) growth driver in Indonesian mobile Internet. But the question remains on how to monetize… how to reap the benefit of this trend… The good thing is many Indonesian entrepreneur, fueled by this trend, are doing a lot of excellent innovations in the market.

They will be present in our event… You are cordially invited to MobileMonday 2 May 2011: “Social Media in Indonesia – What’s Trending?” (As promised, we need to play catch up; because we skip March event, so we plan to do more events in May)

Event details:

• Date/day: Monday, 2 May 2011
• Time: 18.00 – onwards
• Venue: MoodZ – Rasuna Epicentrum Unit W, Jl. Taman Rasuna Said, Kuningan

Why you should come? Of course the networking opportunity, and we will hear from several heavyweights…

• Research In Motion – What’s Hot in BBM6.0 Social Platform
• SalingSilang, Enda Nasution @enda – capturing Indonesia’s social conversation
• SITTI, Andy Sjarif @andysjarif – about his hot new platform for contextual ads
• Kaskus, Danny Oei @dWirianto – sharing his insights about developing biggest online community in Indonesia

(Well, for exact topic + title, please stay tuned)

For registration, please visit the usual registration link: http://www.mobilemonday.co.id/events/register-to-event

See you there!

MobileMonday Indonesia @idmomo

Berbagai komponen memiliki kontribusi atas kesuksesan sebuah perusahaan dalam memasuki pasar baru. Beberapa faktor umum seperti memasuki pasar yang tepat pada waktu yang tepat dan melakukan studi mengenai pasar baru yang dituju.

Baru-baru ini Frost & Sullivan menerbitkan sebuah whitepaper bertajuk “The Emergence of a New Wireless Broadband Service Provider”, yang menggambarkan komponen inti yang mendukung kemampuan perusahaan untuk memenuhi janjinya membangun infrastruktur nirkabel di pasar global utama. Negara yang diteliti untuk konsep ini adalah Cina dan Peru. Dalam hal ekspansi broadband nirkabel, kedua negara tersebut menunjukkan adanya potensi kemitraan dan pertumbuhan.

Sementara itu, menurut Eugene van de Weerd, Country Director Frost & Sullivan Indonesia, tingkat penetrasi broadband di Indonesia merupakan salah satu yang terendah di Asia Tenggara.

“Indonesia tertinggal sekitar 3 tahun di belakang Filipina dan Thailand dari segi tingkat penetrasi broadband. Pada tahun 2012, tingkat penetrasi broadband pada industri rumah tangga diprediksi akan meningkat menjadi 5% dari 2% pada tahun 2010,” ungkap Eugene.

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Industri telepon genggam dan nirkabel di Eropa tengah menghadapi krisis terkait turunnya pendapatan rata-rata per pengguna (average revenues per user – ARPU) dan dikuranginya dana untuk mengimplementasikan jaringan generasi mendatang. Hal ini mendorong para operator seluler untuk mencari peluang baru dalam rangka mempertahankan pelanggan dan pendapatan pangsa pasar mereka. Salah satu tren yang muncul di pasar selular dan nirkabel yang sudah jenuh di Eropa baru-baru ini, sesuai hasil analisa Frost & Sullivan, adalah adanya tren konsolidasi antar operator telekomunikasi.

“Meningkatnya kompetisi dari para pemain baru telah mengakibatkan terbentuknya rancangan harga yang inovatif sebagai bagian dari cara untuk meningkatkan kualitas data dan suara ARPU,” ungkap Jayashree Rajagopal, Frost & Sullivan Research Associate, yang juga menulis laporan bertajuk Globalisation and Consolidation of the Telecom Industry: Mobile and Wireless Perspective. “Post-paid customers are poised to play an important role since they are the major revenue contributors.”

Jumlah pelanggan prabayar, secara menjanjikan telah meningkat dengan cepat. Dalam rangka mempertahankan pelanggan yang ada dan menarik pengguna baru, hal yang penting bagi operator adalah untuk merancang harga yang kreatif yang dapat meningkatkan pendapatan dan memuaskan konsumen.

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Quick recap on the last event. Yes, I apologize that I have 3 event recaps as backlogs, I’ll do it eventually… As we said, we are trying something different last Monday. Let’s call it Crossover. And we think – the audience agreed – that what we learned yesterday was really good. The speakers agreed as well…

Selina Limman (@missdimps) from Urbanesia opened the session with her story. It all started with a burning question, “How to find some-peculiar-product-or-food-or-place around some-particular-place-in-jakarta?” And the information has to be trusted, updated. And so Urbanesia was born – and online city guide, with social aspects – recommendation, sharing; and with rewards points to motivate sharing.

I think their statistics speak for themselves. Being recognized as Google Map local content partner is a significant milestone and a kind of recognition.

Something that you should not forget is that Urbanesia API is open and free to use. It has inspired a lot of niche mobile apps, e.g. RadarBakmi (guess what this app do…). Growth strategy will center around API, mobile apps, and becoming THE platform for business directory and marketing. Urbanesia mobile website is also available at: m.pre.urbanesia.com.

Next we have Rahmad Harlyadi (@harlyadie) from DailySocial, Indonesian technology blog, who shared about their very recent research about e-commerce usage in Indonesian (Greater Jakarta) youth.

A couple of very interesting stats:

• definitely from year 2000 (after the bubble burst), still plenty of startups… and we got nowadays 24 “groupon” clones in Indonesia
• what they buy: 44% clothes, 13% shoes, 11% accessories
• how much they spent: 12.5% less than 100k IDR, 53% less than 500k IDR
• how they pay: 80% through banks (ATM, mobile, e-banking) and still thinks that it’s the most ideal way to pay… hello, online payment guys, this smells like opportunities
• online vs offline: 50/50 – people still buy offline, use online as price comparison tools

Main inhibitors for e-commerce is trust factor – either they fear of fraud / “tukang tipu” or uncertainty in product quality (well, the product photos often look better than the real goods).

Then we have Adrian Suherman from DealKeren. His first secret recipe, if I summarize, is to create the right business model. DealKeren is becoming a B2B2C platform that facilitates a new marketplace for branded goods and SME products as well.

Again, the number speaks for themselves: facing happy problem due to crazy growth… compared to July 2010: 50% subs increase, from 2000 deals to 25000 deals, doubling revenue every month…. to name a few. Not to mention securing the deal with Yahoo! Indonesia (477-mio-page-hit-per-month portal) – they are featured in Yahoo’s frontpage: “Deals” section.

Adrian said that their success strategy is to strike with speed: maintaining the momentum of first mover advantage, keep innovating and to execute flawlessly: balancing the complex ecosystem that they create while delivering total customer experience.

That’s all folks!

Slides can be found here: https://sites.google.com/site/idmomogroup/download-slides

See you in the next event!