Archive for November, 2008

Widi Sagita Abadi – Member of Mobile Monday Indonesia
Published in Selular, October 2008

(English version in progress… )

Dalam perspektif persaingan di industri selular saat ini, tampak jelas para operator baru mau tak mau harus terjun ke pasar tarif voice murah. Seiring waktu berjalan, persaingan tak terbatas pada segmen penyediaan tarif voice murah, untuk bisa eksis dalam kompetisi para operator harus menyiapkan strategi pengembangan konten yang menarik. Nah, bagaimana posisi pengembangan konten bagi keunggulan bersaing di segmen operator baru?

Dimensi keunggulan bersaing operator telekomunikasi bisa dilihat dari tiga hal. Pertama adalah Network dan Infrastruktur, kedua adalah Kualitas Layanan (Customer Intimacy), dan yang ketiga, Diferensiasi Service dan Konten. Sebagai operator baru, bisa jadi susah untuk bersaing dalam hal network infrastruktur dan juga kualitas layanan. Sehingga sangat menarik untuk bisa menonjolkan keunggulan bersaing dari sisi value added services (VAS) terutama dalam hal pengembangan mobile content. Apalagi jika diamati, layanan suara dan SMS sepertinya makin turun dari hari ke hari, tetapi bisa dibilang jarang terjadi penurunan tarif untuk layanan nilai tambah.

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CDMA (or technically CDMA2000) has become very popular since the introduction of FWA – the so called limited mobility services. It’s also a start of two SIM cards/phones era in Indonesia, it is uncommon since then to see people bringing two phones: one GSM and one CDMA.

In 2008, CDMA Fixed Wireless Access operators has reached approximately 15 million subscribers in Indonesia (plus a few more millions from the CDMA mobile operators) and still showing an impressive growth.

The question: will CDMA in Indonesia stay as cheap voice services? Or is there any opportunity for data and value added services?

Join us this Monday together with Qualcomm and Bakrie Telecom to learn about the latest update on CDMA, wireless technology and VAS or application opportunities.

Harry Nugraha, Sr. Director & Country Manager of Qualcomm Indonesia, will share two topics. The first one is to put CDMA within the overall technology perspective: “Wireless Technology Roadmap: CDMA and UMTS.” Secondly he will present “BREW Mobile Platform (BMP), the next generation application platform for the masses.”

While Avijit Dutta, VP Value Added Services of Bakrie Telecom will share with us the potential mobile data service for the masses.

Event details:

Date: Monday, 24 November 2008
Time: 18.00 – onwards
Place: Amigos Restaurant, Bellagio Boutique Mall, Kawasan Mega Kuningan

Of course, event is free of charge. Thanks to Qualcomm for providing the nice dinner to accompany our fun networking.

And special thanks to our annual sponsors: Nokia and Nokia Siemens Networks.

Please register on our website: Register to the Event

See you next Monday!!

Our friends at AegisONE has just launched a comprehensive analysis about the Information & Communication Technology (ICT) market in Indonesia.

This is worth mentioning because it’s pretty rare to find a trustworthy and complete data about Indonesia ICT market, and we think this one is good…. and MobileMonday Indonesia members are eligible for a 40% (forty percent) discount until 30 November 2008 (please mention MOMOID discount in your purchase inquiries).

Visit their website for more details.

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UPDATE!

MobileMonday Peer Awards deadline has been extended to December 31, 2008. Read the details here.

MobileMonday Peer Awards 2009 is THE event for innovative startups to get instant and significant exposure in front of the media, investors, and partners. This will be held in Barcelona – alongside the MWC 2009.

Each MobileMonday chapter will nominate one start-up to attend the Global Round in Barcelona.

This event is now open for all Indonesian start-ups, the only requirement is you need to have a working beta/demo – i.e. not a slideware!

Firstly, you need to get a login at the Peer Awards website. Please sign up @ http://www.mobilepeerawards.com/

Click the large “Sign Up” button, enter your contact data, and indicate “Jakarta” as your chapter. An activation email will be sent to your email.

Next step is to register your startup. You can do this by logging in the website and click the “Register You Startup” button and then providing the necessary information. You also have a chance to put links to your presentation/video presentation at Slideshare/YouTube.

Please do this by 30 November 2008, at the latest, this is a strict deadline — your registration will not be accepted afterwards.

MoMo Indonesia will arrange a local Peer Awards event to select our nominee after the registration deadline.

Should you need more info, please drop us a message: info [at] mobilemonday.co.id

Cheers,
MoMo Indonesia

I know this is late (pretty much occupied by some stuffs including following enthusiastically the US Election result)… but nevertheless, the slides for October 2008 (Touch the Opportunities in Touch UI) is ready at our Google site: MobileMonday slides. Just look at the bottom part – the October slides.

If I may recap the event: let’s develop applications, there are a lot of opportunities local & global on S60, S40 and S60 Touch - Forum Nokia is ready to support you, developers!

First, Kenny Mathers – Head of Developer Relations explained the breadth of Forum Nokia programs available for developers. He also mentioned that possibility to install applications are important factors now in handset purchase (good news for developer!).

He also highlighted the Calling All Innovators program which is open now until MWC Barcelona February 2009. A good number of interesting prizes are available for innovative applications, and not to mention the business opportunities.

Then Sumire Furuya – Developer Relationship Manager Forum Nokia APAC – shared the success story of Try4Free – Nokia’s download service embedded in every Nokia mobile phones (let’s say a mini application store). There are 1.3+ million trial applications downloaded per month, and 5%-9% of the downloads are converted into purchase. Interestingly: Indonesia contributes to about 1/3 of application downloads and purchase in South East Asia market.

Talking about popular applications, Sumire told us that the top downloads/purchase are:

• Personalization (including Theme, ringtone)
• Personal productivity
• Utilities (including security application)
• Travel and Language related application
• Office applications
• Games

Finally, Nicholas Foo – Head of Technical Services & Consultancy SEAP, showcased the cool Touch UI device (Nokia 5800): touch-based interface, sensors and accelerometers, wide & bright screen…. nice….

That’s all for now!