6
Jul

Plazes, the location based social networking services has been acquired by Nokia for an undisclosed amount.

For those who aren’t familiar, Plazes is a web service for geo-social navigation. Members of the community can publish and share  their current location with others creating a collection of their favourite and day-to-day locations in a geo-database. Members of the Plazes community can actively locate one another, connecting their digital and real-world identities. By providing location context the service makes it easy for its users to coordinate with friends, family and business contacts wherever they are.

This add on to Nokia’s arsenal on location based services, following up their acquisition of Navteq last year and earlier purchase of Gate5 in 2006, which resulted the Nokia Map 2.0 which we are using now. Imagine if later Nokia can integrate the location sensitive communities and mobile based advertisement togerther. It will be a sure killer service! Nokia should have all the formula as they also the owner of enpocket mobile advertisement platform. Let’s wait and see…

Plazes is a German based company, which is also the winner of MobileMonday Global Peer Awards in 2007! Hmm…

Category : Event Report