OK guys, a quick recap on yesterday’s event. (It’s already late, and tomorrow’s a holiday).

First of all, thanks for BuzzCity who specially sponsored for this event, along with Nokia Siemens Networks and Nokia Mobile Phones.

Secondly, we gave out FREE books for all who’s attending, courtesy of Equinox Publishing. The book is titled Loose Wire: a personal guide to making technology work for you (website here) authored by a good friend of MoMo Jeremy Wagstaff. So, those who are not attending… didn’t you regret for not coming? :-p

Anyway, we still have a plenty of stock available, so watch this space if you’re interested in getting one…

Next, comes the recap.

Denny Yohanes from Nokia Siemens Networks opened the session with highlights from recent market survey that NSN commissioned about (mobile) broadband usage in Indonesia. He explained what is the perception, expectation, recent for adoption, and usage pattern of broadband end users. Clearly, mobile broadband is an interesting market opportunity, because a lot of potential users will readily jump the bandwagon if the broadband service is correctly packaged.

If I have to summarize, I would take two points: 1) adoption of broadband is fueled by the recommenders, delight them and you will get the mass market. Then 2) Denny offered excellent insights for service providers to do that: excite the users through creating a stable & reliable connection, differentiate your broadband offer through easy package and interesting content to feed snack-like consumption, and finally expand the market to the mass by simplify the experience and campaign for productivity.

Jeff from Friendster went on to explain the features of Friendster. The most popular social networking site in Indonesia. If we’re at 20 million Internet subs (APJII data/estimate 2007/2008), then half of them are in Friendster (11 million users, 8.2 unique users). He explained further certain features that are availble for the mobile version to cater the market needs and openness of the platform.

In my opinion, the stickiness of (mobile) social networking in interesting and its popularity in Indonesia . People generally spend up to twice the time in social networks website compared to other website (even YouTube).

BTW, do you know that Indonesian artists do have Fan Profiles in Friendster, and they are using it to maintain the fan-dom? Have you add Sandra Dewi to your account, join the other 100k fans!?

Hisham from BuzzCity then reiterated the importance of mobile community in Indonesia. BuzzCity is running an award-winning mygamma.com mobile social networking site and combined with advertising network (a winning combo!). According to their statistics, most of their users are male, young (70% are 20-30 y.o.) and college educated (an interesting profile for ad target, BuzzCity Indonesian ad growth is already at 85% for Q2/2008).

Further more, Indonesian mobile soc-netters enjoy sharing movies, videos/TV, music, and fashion. And an opportunity lies in their readiness to make e-commerce transaction, even through their mobile, especially purchase of digital goods (e.g. virtual gifts, music, e-books). Interesting… For further details, I encourage you to visit their website and look for their “Digital Lifestyle Report”

Ah, and finally Ryan from Indonesian Opera Community told his Internet usage story. Ryan is particularly pleased with the recent advancement of mobile browser (Opera Mini, to be exact), which allows users to enjoy the “full web” experience on their mobile phones. Besides web browsing, email and chatting (he mentioned a lot of apps to do this) are two important applications to be experienced on mobile phones…. talking about getting 24/7/365 connectivity.

I knew that Ryan often complained about his Internet connection quality – which is a challenge in Indonesia. And beyond that, web publishers, he mentioned, should provide users the option to switch freely from mobile web v.s. full web, thus maximizing the capability of recent breed of mobile web browsers.

We closed the session with an entertaining music from ESound (check out their website here), don’t forget to listen to their original tracks: Khayal. (I noticed that there is a person from a record label, will ESound land a record deal soon…?)

That’s all, folks.

Oh, one more thing, slides can be downloaded from our Download Section.