A recent article from Business Week: Welcome to the Weekend Web. Highlights the differences of people (US people, at least) browsing behavior between weekend and weekdays. On weekends, they tend to use mobile browsing more, doing other things and looking for different information: classified ads, wheather, local listings.

Welcome to the weekend Web, where people are spending a bigger slice of time online via wireless devices—and using a different set of sites than during the workweek. “At Google, we see the majority of our desktop traffic [in the U.S.] during weekdays,” says Matt Waddell, chief of staff for Google Mobile. “On mobile, the situation is completely reversed.” Mobile browsing surged 89% in the past year, with mobile page views increasing by 127%, according to researcher M:Metrics. The increase reflects growing availability of all-you-can eat data plans and increasingly sophisticated handheld devices such as the Apple iPhone.

Do you see the same trend in Indonesia? But, nevertheless, one thing for sure is “there’s an opportunity to do things that are unique” with mobile. Mobile technology was originally viewed as a way to extend the PC Web, not anymore? Understand the differences, and exploit it. Welcome to Mobile.

Bonus link:

• Christopher Billich’s presentation from 2nd Asia Mobile Marketing & Advertising Summit, slide 24-25 – “Something entirely new will arise from this, we just don’t know yet what it will be” (link) CORRECTED link