Archive for May, 2008

30
May

Event Recap May 2008: Mobile TV

As promised, here’s the recap from the recent MobileMonday Event.

It was the Peer Awards night, so we started the event with a five-minute sales pitch from all three contestants. The audience listened with interest… prepared to cast their votes.

Next we played a short video from Nokia – the 4th Screen [Ed: or if you like Tomi's term: the 7th Mass Media]. Basically mobile is the 4th screen that we watch in our lives, but the most pervasive and personal.

Pak Richard Kartawijaya followed up with an explanation of market progress and Mobile TV deployment around the globe. Japan and Korea definitely are the worldwide leader in Mobile TV. Some of the key factors driving the deployment are availability of frequency, terminal readiness, cultural factors and content availability. Content is always a challenge, availability of mobile-tailored video/movies/episodes are crucial [Ed: I can't help thinking about the recently advertised 24 Mobisodes and LipstikTV - one of our Peer Awards nominee]. And another good news is CPE has been improving in battery life, usability and processing power [Ed: I'm thinking of the yummy Nokia N96], although still quite some distance to go.

And then Iman Hirawadi from Alcatel Lucent discussed the various technology options for delivering Mobile Broadcast: employing mobile unicast/multicast technology which leverages existing data connection, building overlay network such as DVB-H, MediaFlo, T-DMB, and using hybrid terrestrial/satellite broadcast (Korean S-DMB, Hybrind DVB-SH).

Each technology has their own merits and limitations in terms of contents, spectrum availability, impact to voice/data capacity, and scalability.

Indonesia?

Both speakers probed the possibility of doing Mobile TV in Indonesia. From the technical point of view, national standards and frequency allocation needs to be finalized [Ed: digital TV is planned in 2015, so some free spectrum coming...]. Next, operators and early adopters, both consumer and business users, need to find what are the values of Mobile TV. Entertainment and lifestyle? News and information? Tele education? Collaboration? Personal Productivity? New marketing channels? The opportunity is wide open.

Final words: it’s just the beginning of the Mobile Broadcasting era…. watch this space. Keep innovating. Open your eyes wide! We also plan to get another session on Mobile TV later this year, looking from the other angle – broadcaster, media, users, and telco.

Bonus links:

Jan Chipchase on Mobile TV research he did sometime ago in Korea: link
Tanguy de Lestre on Mobile TV in Europe from Mobile Monday Summit 2008: link

Category : Event Report | Blog

27
May

Peer Awards Winner!

Posted by admin (0) Comment

Last night, we held our Peer Awards final. All three companies presented their application/solution: MORE, Virtual Tribe, and 12Frenz/Mobafone. After the presentation, the audience voted for their favorites.

(dan MobileMonday Indonesia memilih…)

Virtual Tribe won the Community Favorite.

MORE won the Jury Favorite.

Congratulations for both innovative companies. As the winners, they have the rights to represent Indonesia in Global Peer Award rounds. (Good luck you guys!)

The presentations for all the finalists and nominees will be made available on this website, so stay tuned. Meanwhile, please enjoy a short promo YouTube video (46 secs) of Virtual Tribe, which could not be shown yesterday due to technical glitch.

Category : Event Report | Blog

19
May

Registration Open! Peer Awards Final & Mobile Broadcasting

Posted by admin (0) Comment

Happy Monday everyone,

The next MobileMonday event is here.We have two big agendas for that night: Peer Awards finalist presentation and Mobile Broadcasting.

To conclude our Peer Awards event, three finalists (MORE, Virtual Tribe, and 12Frenz) will present their applications/services. And you, the audience, will vote for the best application — the PeerAwards Indonesia 2008 winner. If you haven’t checked out any of their applications, please read the previous blog entry.

And then two gentlemen and a lady will present their insights on Mobile Broadcasting / Mobile TV. Another sexy services that will launch and establish Mobile Phones as the 7th Mass Media. Here’s the speaker line-up.

Iman Hirawadi from Alcatel-Lucent will share the technology aspect Mobile TV Broadcast Technology
Jemmy Bagota from Metro TV will present the value and application of Mobile TV for broadcaster
Nokia Siemens Networks (t.b.c.) will bring a live demo of DVB-H Mobile TV and its application
- Monday, 26 May 2008
- 18:00 – 20:30
- Amigos @ Bellagio Boutique Mall, Ground Fl., Kawasan Mega Kuningan, Jakarta

Where, when?

Please register at our website: event registration. Place are limited.

See you!

Category : Event Announcement | Blog

11
May

Peer Awards Finalist!

Posted by admin (0) Comment

The jury event had been held successfully with 8 companies presenting their solution in front of the jury, to select top 3 finalists. (We’ve got few photos in Flickr: Jury Session Set)

The top 3 finalists will be invited to do a final presentation in front of their peers during the next MobileMonday gathering scheduled on Monday, May 26, 2008 at Amigos Restaurant, Bellagio Boutique Mall, Mega Kuningan, Jakarta.

The judges rated all participants in 5 categories, i.e. (1) Innovation/Creativity, (2) Uniqueness, (3) Commercial & Business Value, (4) Global Marketability, (5) Presentation Skills. The score resulted in a ranking of participants by each judge, which then is compared across all judges’ rankings to get the Top 3. (Sounds complicated, but it’s actually rather simple)

We are happy to announce, based on the result of the jury session, 3 finalists had been selected, i.e. in no particular order:

MORE, by PT More Indonesia
Virtual Tribe, by ViTribe from Binus University
12Frenz, by PT Mobafone Indonesia

The finalists will receive a formal letter to confirm the result.

Congratulations for MORE, Virtual Tribe, and 12Frenz.

Again, thank you for all the shortlist and all applicants of Peer Awards 2008. We are confident that by being Peer Awards 2008 Shortlist, your company will receive enough publication and exposure, local and regional/global. All the best for you, and keep innovating!