Archive for April, 2008

Good morning, Indonesia.

Four great speakers delivered their insights and message on the last mobile Monday. The event was held in Amigos, a cozy restaurant, in a nice and friendly atmosphere. Attended by around 150 people, including a number of colleagues from banks and financial institutions (Welcome aboard!).

Last night, we announced 8 companies that are shortlisted for Peer Awards 2008 Indonesia. Congratulations to: EMPATIX, Falcon Interactive, I-MOOV, Merak Cipta Indokreasi, Mobafone, MORE, Pentamedia, and Virtual Tribe. Details will follow in the next post.

Four speakers presented their ideas and insights yesterday: Lars Lorentzen, Reyhan, Henri Honoris, and Kendro Hendra. We are proud to see the degree of innovations shown in their presentation and demonstration.

Click “Read More below for the recap of yesterday’s session.

Please note the venue for MoMo April:

Amigos Restaurant
Bellagio Boutique Mall, Ground Floor
Kawasan Mega Kuningan Kav E4.3
Jakarta

We have just sent a confirmation email for those who have registered.

See you there!

ACNielsen Indonesia reported (quoted in Kompas) that Indonesia ad spending for Q1/2008 is growing by 23% compared to the same period last year. Total revenue is estimated at 8.7 trillion Rupiah compared to 7.0 trillion in Q1/2007.

Ed.: that’s one quarter, so is it going to be like 35-40 trillion Rupiah a year? That’s a significant number, right? As a comparison, my consultant’s revenue estimate for Indonesia Telco operators is around 90 trillion rupiah.

Overall ad revenue growth was driven by ad spending in telco (operator and handset promotion). This category is growing by 78% to about 815 billion rupiah. Contributing about a quarter of the ad revenue growth.

Lastly, based on media type, TV still dominates where companies spend their ad dollars (62%), followed by newspaper (34%) and magazine / tabloids (4%). However, newspaper ad revenue grows by 38%.

Which makes me wonder, actually, what is the portion of ad served by mobile and online media? AdMob latest MobileMetric (March 2008) reported that Indonesia is serving 133 million ad impressions in March alone. That should count as something…

How we, the mobile player, are going to grab a significant portion of the ad spending?

Link:

• Kompas: Belanja Iklan Terus Membesar

Graphics (courtesy of Kompas)

In many countries, we have witnessed the use of mobile airtime (“Pulsa”) as payment tools. The applications will differ from country to country, but there are a lot of creative and useful applications. The Phillipines (and now even the Ugandans), for example, are known for using mobile as remittance tools.

Ever wonder what are the opportunities and trends in mobile payment? How Indonesian companies – mobile operator and retail business – are using mobile money? Considering to jump into the mobile payment bandwagon?

We bring you a fine (read: heavy weights) example of companies that are venturing in this area.

Please join us in the April 2008 MobileMonday event. Topic for this event is “Mobile Money”, filled with valuable technology and business insights, exciting demonstration, and networking opportunities.

• Date : 28 April 2008
• Time : 18.00 – 20.30 WIB
• Place : to be announced (around Kuningan Area)

Presenter/topic:

1. Lars Lorentzen (Nokia Siemens Networks): A perspective of Mobile Payments – what’s next?
2. Reyhan (Telkomsel): T-cash as The Alternative Payment Tools for Digital Content Purchase
3. Henri Honoris (Modern Photo): The Benefit and Impact of Mobile Payment for Retail Business
4. Kendro Hendra (MORE / inTouch): MORE – Mobile Rewards Exchange

Register online at our website: register. Remember place are limited to 150 persons, first come first served.

Yours,

MobileMonday Indonesia

Gerd Leonhard from mediafuturist.com released a very interesting video about Music 2.0 (embedded below).

He challenges the old perspective of monetizing music as product as wrong by starting “Instead of try to sell music in a particular way that they want to sell it, they must start offering in the way that people actually want to buy it”. A very good argument on how music industry should change to adapt to the new consumer in order to survive.

A move from “content is king” concept to “open is king” which is also my personal business religion. If you like the video, you may also want to visit Gerd at his blog at www.mediafuturist.com. He had recently published a book titled Mobile 2.0 (off course), which PDF version also provided as downloadable with “pay as you like” business model.