BOOST is a non-profit conference run by entrepreneurs for entrepreneurs and for investors for investors with questions like these in mind. The conference will be held on January 17-18, 2012 at InterContinental Jakarta MidPlaza. Definitely something you shouldn’t miss!

MobileMonday is a community partner for the BOOST Asia and you, as MoMo members, are entitled for special priced entry ticket (quantities are limited, please act fast). For details please contact nita_aprilia@biznetnetworks.com.

Igniting the Mobile Marketing Evolution: Connecting Millions, Empowering Billions

This interactive and engaging conference on Mobile Marketing in Indonesia provides in-depth knowledge into the mobile milieu in Indonesia. Delegates will get first hand insights into consumer trends of 2012, tips and tricks to optimising consumer purchase experience and brand loyalty. Embark on a 2-day comprehensive learning journey and discover how companies like Google, Dell, Intel, TNS, Nokia Siemens Networks and more have harnessed the power of mobility as drivers of success. Delve deep into the various social media platforms that your mobile marketing strategies could potentially integrate with and activate customer engagement for outstanding results.

For more details, please visit http://conferences.com.sg/i5202-mmi-35w-b.pdf

For more information, please email Ms Joyce Yip at joyce@conferences.com.sg or call us at +65 6592 7355

Dear MobileMonday friends,

“Apps” – in the era of smart phones, apps have played a very important role, and an important monetization means for telco, platform provider, and developers.

We are also living in the time of major shifts that helps in app developers: 1) there are more ways to monetize in apps – not just one-time fee to download, 2) Asian countries are on the rise for Apps – good for us, 3) apps dynamics, what leads today may not tomorrow – if you’re not yet successful, try again.

It is also, on the other hand a tough objectives – competing in apps is competing against thousand (hundred thousands) other apps.

Among those there are quite a bunch of apps that can make it to the million download mark.

Let’s learn from our fellow developers, on how to capitalize on the apps trend.

Join us in the upcoming MobileMonday:

• Date: Monday, 28 November 2011
• Time: 18.00 – onwards (presentation starts at 18.30)
• Place: fx Sudirman, The Only One Club, 5th Floor

Please kindly register on this link:

http://www.mobilemonday.co.id/events/register-to-event

Special thanks for our sponsor – Research in Motion the maker of BlackBerry!

See you there!

Hi MobileMonday!

One of the most overlooked opportunity is mobility applications in the enterprise.

According to IDC (IDC Blackbook March 2011 Ed.), enterprise IT spending in Indonesia is worth $2.89 billion in 2011, about the same size as consumer IT spending. About 28% of that spending goes to software and services, including mobility applications… and about 36% goes to devices – including post-PC-era tablets and smartphones.

So why not? Because catering for enterprise market is a different game. Take this opportunity to learn and understand this market. Join us with exciting and insightful speakers from:

• Ad-Ins (http://www.ad-ins.com)
• Pravina (http://www.mypravina.com)
• Tagit (http://www.tagitmobile.com)
• and Research In Motion

to explore about mobility life in enterprise environment.

Event detail:

We would like to acknowledge as well and to express a special thanks for Research In Motion the inventor of BlackBerry for their annual Platinum Sponsorship in 2011/2012.

See you there!

Apparently some of the slides are available from SlideShare… so here you go:

Frost & Sullivan

Bouncity not exactly the slide presented, but covers most of them… Courtesy of @nataliardianto

Founder Institute

A very quick recap on the event today… it’s 1 AM, so apology if I made any typo…

A quick note before everything else though… last night’s event marked the anniversary of RIM’s sponsorship for MobileMonday Indonesia. Thank you, once again for our platinum sponsor.

Now, back to the event.

We had 6 speakers for the Buka Puasa. Surely it’s a packed event, with I think a very down-to-earth presentation, with lively and engaging presentations from our speakers. One of my best ngabuburit.

Iwan Rachmat from Frost & Sullivan shared his view on the mobile apps market/value chain. Definitely smartphones and mobile broadband are the key enablers of this new ecosystem. They have changed the fundamental of the mobile value chain. Previously, access to end users are pretty much limited and owned by operators. Nowadays, through app stores, there are several channels that content owners/developers can use.

He also shared his view on Indonesia, for example… Smartphone market in Indonesia is growing like 5 times (58%) v.s. overall handset market. Reaching up to 19 mils handset. Symbian (surprise!) and BlackBerry are still the dominant smartphone OS here… they hold still the majority of the market, by far. Of course we saw Android, Bada, and iOS as well. (I’m interested to see what will happen next year).

Johan Kremer from Research in Motion then presented a couple of updates from the BlackBerry front…

• AppWorld 3.0 coming soon to Indonesia… with Carrier Billing (finally)
• BBM6 rolling out since a couple of weeks for OS5, OS6, and upcoming OS7… going to convert 49 million BBM users worldwide into the world of BBM Social Platform
• Showing off a bunch of apps – especially local apps that drives the use of BB… also some new generation apps for the PlayBook

Then he introduced us to a very representative samples of Indonesian-go-Global developers…

Sandy Colondam of Elasitas showed us their latest creation: Menoo – a social + location-based + searchable food directory + check-in badges + deals + augmented reality + of course BBM6 enabled application.  The demo is definitely good (and great PowerPoint skill  :-D ), seemed that the UI is well thought.

He can not comment yet how many downloads… application is about to be launched. But as a food lover I think it is a good application, especially it is populated with database from JalanSutra Indonesia and the likes from Singapore + Thailand.

Kevin Osmond of Bouncity was the next on stage. They took an interesting angle for their apps – positioning it as a location based gaming platform, very powerful tools to build brand engagement.

His view: advertising is a 10-second engagement (we wouldn’t even call it an engagement), Check-in is 1-minute, but Challenge is a 15-minute engagement with a brand. So that logic is built into the games. Go Places, Do Challenge, and Get Reward. Oh, I forgot: and it is also SOCIAL.

Kevin presented a case study with a large/newer burger chain in Indonesia; I think 10 participating stores. Quite encouraging to see how the consumers get involved and willing to do challenges and engage with the brand. And eventually drive more sales (hey, that’s what matters…)

Bouncity also offer a nice analytics to measure each campaigns including its social reach.

Next we had the honor see a different kind of application. This one is from Seatech Mobile, presented by Tjuk Indarsin. They worked closely with BlueBird group to develop the first taxi ordering application in Indonesia.

The first release of the application allows us to order taxi for immediate delivery to our current location, track the taxi whereabouts (oh yeah, that’s very useful) and keep a log of all our taxi orders. Further releases will of course enhance the apps.

Seatech envision that the application will improve the existing business process in BlueBird, and in turns (the main reason) improve customers’ satisfaction. Given that 8,000 taxis or 60% of their taxis are equipped with GPS, imagine the potential…

Last but not least… Novistiar Rustandi introduced the Jakarta Founder Institute. A unique program to train high potential entrepreneurs, through mentorship and peers review. Next intake is closing fast, so register on their website if your interested.

That’s all folks! See you in the next MoMo.

PS. Slides will be uploaded/linked soon…. see my next the blog post below/above…

Hi MobileMonday!

Buka Bersama MobileMonday Indonesia will feature a topic dear to every developers and mobile enthusiasts: mobile apps… Hot-hot-hot space to be, complex and competitive as it can be. One analyst estimated that by 2012 the global mobile app market could worth $17.5bio with no less than 50bio downloads (Sizing App the Global Mobile App Market, Chetan Sharma, 2010). The number can go to 183bio downloads by 2015 (IDC, 2011).

Indonesia is also leading in the mobile app, even with some of the latest technology, e.g. Apps with BBM capability. So… joining us for the event are:

• Iwan Rachmat (Senior Consultant, ICT Practice, Frost & Sullivan) “Mobile Apps – Where Are You in The Value Chain?“
• Kevin Osmond (COO, Bouncity) on his Location-based Gaming Platform – Bouncity - need no further introduction…
  
• Sandy Colondam (Product Manager, Elasitas) “Menoo, what’s your menu today?” – a cool app that features augmented reality among other things
• Tjuk Indarsin (Business Development Manager, Seatech Infosys) “Book a Bird” – taxi apps are hot abroad, but nobody ever successfully launched it in Indonesia… what’s different now?

Special appearance from Johan Kremer from Research in Motion and friends from The Founder Institute Indonesia.

So be there!

• Date: Monday, 8 August 2011
• Time: 16.00 WIB (yes… 4 o’clock in the afternoon, so we can finish on time for BUBER)
• Place: The Only One Club, FX Sudirman, 5th Floor

Make sure you register and bring your confirmation email to the event. For registration please visit the link: http://www.mobilemonday.co.id/events/register-to-event

See you.