The Mobile Premier Awards announces the 20 finalists to the Mobile Premier Awards in Innovation: The best grassroots startup innovation chosen by their peers in partnership with MobileMonday, the global community of mobile professionals.

The finalists were chosen by an international jury of the most recognized mobile industry experts who will pitch their idea, application or project at the Mobile Premier Awards event that takes place in Barcelona, at the Petit Palau of Palau de la Musica on February 15, 2010 in front of investors, operators, media companies, peer entrepreneurs, and press and influential bloggers.

(We sent one nomination to MPA, but this year Indonesia didn’t make it to the finals).

The year’s MPA best in Mobile Startup innovation Finalists are:

MobileMonday Austria – Mobilizy

MobileMonday Barcelona – fonYou

MobileMonday Berlin – spendino

MobileMonday Bogota – RedSalvavidas

MobileMonday Chennai – mobiSiteGalore

MobileMonday Copenhagen – Cepa Mobility

MobileMonday Edinburgh – Mobile Acuity

MobileMonday Estonia – TaxiPal

MobileMonday Lithuania – SendFlow

MobileMonday London – Audioboo

MobileMonday Milan – Soundtrckr

MobileMonday Munich – Aloqa

MobileMonday New Delhi – Voicetap Technologies

MobileMonday New York – PercentMobile

MobileMonday Oslo – Bipper Communication

MobileMonday Rest of EMEA – Layar

MobileMonday Silicon Valley – CloudMade

MobileMonday Slovenia – Visionect

MobileMonday Stockholm – MoSync

MobileMonday Tel Aviv – waze

The finalists chosen to the Innovation Awards will present along with the winners in the other categories chosen by our partner networks (see below).

You can follow their activities here on this MPA Finalist Twitter List.

Barcelona?

If you happen to be in Barcelona this February, please make sure to attend the MPA awarding ceremony… for details please check: link

Quick post: some of the slides from the 12 Jan event is available. We have the slide from MobileMonday, vuclip and 3G Vision.

Please go here to download them: http://sites.google.com/site/idmomogroup/download-slides

Good read to start the 2010! Mobile Trends 2020 compiled by Rudy de Waele of MobileMonday Barcelona. Top trends for the next decade of mobile technology… a collaborative effort of the top bloggers in mobile industry.

Enjoy!

Dear MobileMonday Friends,

Happy New Year to you all… Opening the year, we will begin by revisiting the theme: mobile as the 7th mass media. A lot have changed since our first 2008 event on mobile mass media. Coming this January is a joint event about the upcoming trends, case studies, and opportunities in mobile media and new media.

The basic rules of brand building in the digital space are as important as they are for traditional forms of brand communications. Mavenix and MobileMonday Indonesia, supported by Mobile Marketing Association (Indonesia), are proud to present the first major seminar in 2010.

“New Year, New Media, New Ideas”

Tuesday, 12 January 2010 – that’s next week! And yes, it’s Tuesday.
Blitz Megaplex @ Pacific Place, 2pm – 5.30pm

Speakers are:

1. Andy Zain (MobileMonday Indonesia) – “Get more social and mobile: Mobile Social Networking in Indonesia case study”
2. Avi Marinstrauss (3GVision) – “QR Code creativity & technology: how brands can benefit from it”
3. Ashwin Puri (VuClip) – “Mobile video – new trend vs monetization”
4. Joerg Krahnert (NetBiscuits) – “The next generation mobile sites”
5. Michael Budi (AR&Co) – “Augmented Reality for branding – local case studies”

This event is geared towards our agency friends, brands, and content providers who are keen to explore the exciting and ever changing landscape of new media.

The seminar is FREE and seats are limited – RSVP is a must.

So please visit our website to register: http://www.mobilemonday.co.id/events/register-to-event

See you there!

MobileMonday Indonesia & Mavenix

… remember that last November (11-12 November) we had the Frost & Sullivan Telco Summit and Mobile Marketing Association event… the slides are available at our usual website: http://sites.google.com/site/mobilemondayid

I got the presentation from Rohit / MMA Global, Joseph / m-Stars, Ben Soebiakto / Octovate, and Amiranto / J-Spot.

Let us bring to your attention that the upcoming ICT EXPO and ICT FORUM INDONESIA 2009 – the Indonesian International Exposium on Information and Communication Technology, Network & Infrastructure, Broadcasting and Digital Media – is taking place at the Jakarta Convention Center (JCC), from 14 – 16 December.

Its exhibits profile will include:

• a wide range of ICT related product, equipment, services and business solutions and software
• a three days ICT FORUM focusing ICT Outlook 2010
• New Policies & Regulations, e-Government, ICT in Disaster Management, IT for Education, e-Learning, Broadband, Mobile & Wireless, Security and Storage, Digital Media

MobileMonday extends the invitation from the Organizer, so you and your colleagues are warmly welcome to the exhibition. Let’s use this opportunity share and exchange ideas with technical experts from around the world and find out suitable solutions to improve and increase your productivity and run your business process efficiently.

Visitors who pre-register their attendance online at www.ictindonesia.com under the VISITOR selection will stand a chance to win from a lucky draw and will also receive a free copy of ICT EXPO INDONESIA 2009 exhibition directory (Rp 50.000 value).

The Organizer, Pak Indra Putra, can be contacted at indra@ecmi.cc, should you need to ask more details and interested to display your products.

Last week we had a joint event with Frost & Sullivan and Mobile Marketing Association (MMA, mmaglobal.com). It was also co-located with the Indonesia Telecoms Summit 2009.

Presenting were a number of who’s who in the mobile marketing in Indonesia… sharing their experience in running actual and successful mobile and digital campaign in Indonesia, plus also key statistics and insights about the future of this industry.

Rohit Dadwal from MMA explained the state of mobile marketing and how the association aim to drive and nourish this infant industry. He reminded us that Indonesia is BIG for mobile – more than 600 page views per user per month – well above global average of 250.

Next, P’ Sumantri from our own Indosat shared his experience in building Indosat’s i-klan mobile ad/marketing services. They have 1.5 million subscribers on i-kan now, and average response rate was ~20%. Indosat has quite comprehensive inventory: ranging from SMS, MMS, WAP, app store,  print ads on their vouchers and starter packs.

Andy Zain continued by sharing key stats from Indonesia mobile, telco, and advertising number, citing that currently only a paltry 0.02% from IDR 50T ad revenue went into digital/mobile ad.

Then we have Shinta “Bubu” sharing a very interesting success story about AXE integrated digital/traditional media campaign in Indonesia – the “Call Me” campaign. The statistics from the Axe Effect campaign run last year: 270k SMS, 760M calls from 32M unique numbers… The hotdog girl got 2 million calls a day! AXE sales up by 300%….

Oh, BTW, try to call 0855-889-0000 :p

Next Joseph “Joe” Lumban Gaol of m-stars also shared his precious experience running a mobile campaign for Green Sands. He mentioned something that I can’t forget: Go find the emotional benefit that you can offer to your users/subs, that is the stickiness factor for mob-ad – also the basics of marketing which applies here….

Benhard Soebiakto from Octovate was next on-stage, speaking from the point of view of a “traditional” media agency – the voice of a brand. Being cautious before jumping into the bandwagon, paying very close attention to the trends, eager to tap into this mobile media opportunities.

(Update: Thanks to Andy for the mention)

Ruben Eduardo from Pudding Media highlighted a very important point: SMS-based advertising, the old school. When 90% of all mobile subs used SMS, then you gotta consider this channel seriously. But he explained how to do it unobtrusively (not like these spammers…), for example ad insert in the bottom of reload SMS, etc. Talk to him, he’s got good ideas.

And finally Amiranto of j-spot talked about the potential of Augmented Reality (his latest pet project – Layar + Android), cool stuff. Some of their existing clienteles are looking into this technology, and how this can be applied into mobile marketing.

I guess all the presenters will eventually share their presentation slides (starting with Andy… soon…) for you to read and enjoy… so watch this space.